Play To Win, But Enjoy The Fun.

You Aren't Advertising To A Standing Army; You Are Advertising To A Moving Parade. Three Million Consumers Get Married Every Year. The Advertisement Which Sold A Refrigerator To Those Who Got Married Last Year Will Probably Be Just As Successful With Those Who'll Get Married Next Year. An Advertisement Is Just Like A Radar Sweep, Constantly Hunting New Prospects As They Come Into The Market. Get A Good Radar And Keep It Sweeping.

Remove Advertising, Disable A Person Or Firm From Proclaiming Its Wares And Their Merits, And The Whole Of Society And Of The Economy Is Transformed. The Enemies Of Advertising Are The Enemies Of Freedom.

Within Every Brand Is A Product, But Not Every Product Is A Brand.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.