While You Are Responsible To Your Clients

Study The Methods Of Your Competitors And Do The Exact Opposite.

Within Every Brand Is A Product, But Not Every Product Is A Brand.

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.

Training Should Not Be Confined To Trainees. It Should Be A Continuous Process, And Should Include The Entire Professional Staff Of The Agency. The More Our People Learn, The More Useful They Can Be To Our Clients.

The Business Community Wants Remarkable Advertising, But Turns A Cold Shoulder To The Kind Of People Who Can Produce It. That Is Why Most Advertisements Are So Infernally Dull.... Our Business Needs Massive Transfusions Of Talent. And Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.