Percentage Margins Don't Matter. What Matters Always

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

The Net Is Pretty Cool, But The Physical World Is The Best Medium Ever.

My View Is There's No Bad Time To Innovate.

Every New Thing Creates Two New Questions And Two New Opportunities.

What's Dangerous Is Not To Evolve.