People Who Take Risks Are The People

If You Spend Too Much Time Worrying About How Other People Perceive You, You'll Never Break The Rules.

Nothing Will Divide This Nation More Than Ignorance, And Nothing Can Bring Us Together Better Than An Educated Population.

Everything At Apple Can Be Best Understood Through The Lens Of Designing. Whether It's Designing The Look And Feel Of The User Experience, Or The Industrial Design, Or The System Design, And Even Things Like How The Boards Were Laid Out.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

If You Repeat Something Long Enough People Believe It's What Happened.