You Can't Be No. 1 Unless You

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Insatiable Curiosity Is Infectious To Everyone Around You. We Live In An Era Today Where We Can Get The Answers For Everything. In My Generation, Going To School Meant Learning The Answers. Today, Education Should Be More About Knowing What The Right Questions Are. The Answers Come For Free.

I Feel Most Badly, Though, [because] After 10 Years, I Was At The Company, I Wanted To Go Back To New York Where I Was From. Why I Didn’t Go To Steve Jobs And Say, ‘steve, Let’s Figure Out How You Can Come Back And Lead Your Company.’ I Didn’t Do That, It Was A Terrible Mistake On My Part. I Can’t Figure Out Why I Didn’t Have The Wisdom To Do That. But I Didn’t. And As Life Has It, Shortly After That, I Was Fired.

We Expect Teachers To Handle Teenage Pregnancy, Substance Abuse, And The Failings Of The Family. Then We Expect Them To Educate Our Children.

People Are Going To Be Most Creative And Productive When They're Doing Something They're Really Interested In.