People Who Face A Difficult Question Often

We Are Often Confident Even When We Are Wrong, And An Objective Observer Is More Likely To Detect Our Errors Than We Are.

People Assign Much Higher Probability To The Truth Of Their Opinions Than Is Warranted.

Our Memory Tells Us Stories, That Is, What We Get To Keep From Our Experiences Is A Story.

It Doesn't Take Many Observations To Think You've Spotted A Trend, And It's Probably Not A Trend At All.

People Tend To Assess The Relative Importance Of Issues By The Ease With Which They Are Retrieved From Memory—and This Is Largely Determined By The Extent Of Coverage In The Media. Frequently Mentioned Topics Populate The Mind Even As Others Slip Away From Awareness. In Turn, What The Media Choose To Report Corresponds To Their View Of What Is Currently On The Public’s Mind. It Is No Accident That Authoritarian Regimes Exert Substantial Pressure On Independent Media. Because Public Interest Is Most Easily Aroused By Dramatic Events And By Celebrities, Media Feeding Frenzies Are Common