People Say I Am Cheap, And I

Happiness Is Not Reaching Your Goal. Happiness Is Being On The Way.

What Is Good For Our Customers Is Also In The Long Run Good For Us.

Waste Of Resources Is A Mortal Sin At Ikea.

Ikea People Do Not Drive Flashy Cars Or Stay At Luxury Hotels.

We Ought To Have More Women In Various Management Positions, Because Women Are The Ones Who Decide Almost Everything In The Home.