People Say I Am Cheap, And I

I'm A Bit Tight With Money, But So What? I Look At The Money I'm About To Spend On Myself And Ask Myself If Ikea's Customers Can Afford It... I Could Regularly Travel First Class, But Having Money In Abundance Doesn't Seem Like A Good Reason To Waste It.. If There Is Such A Thing As Good Leadership, It Is To Give A Good Example. I Have To Do So For All The Ikea Employees.

You Can Do So Much In Ten Minutes' Time. Ten Minutes, Once Gone, Are Gone For Good. Divide Your Life Into 10-minute Units And Sacrifice As Few Of Them As Possible In Meaningless Activity.

I'm Stingy And I'm Proud Of The Reputation.

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

To Design A Desk Which May Cost $1,000 Is Easy For A Furniture Designer But To Design A Functional And Good Desk Which Shall Cost Only $50 Can Only Be Done By The Very Best