Ikea People Do Not Drive Flashy Cars

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

Happiness Is Not Reaching Your Goal. Happiness Is Being On The Way.

What Is Good For Our Customers Is Also In The Long Run Good For Us.

Simplicity And Common Sense Should Characterize Planning And Strategic Direction.

Simple Routine Have A Greater Impact. It Is Not Just To Cut Costs That We Avoid Luxury Hotels. We Do Not Need Fancy Cars, Posh Titles, Tailor Made Uniforms Or Other Status Symbols.