Our Society Has Become An Employee Society.

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Strategic Planning Is The Continuous Process Of Making Present Entrepreneurial (risk-taking) Decisions Systematically And With The Greatest Knowledge Of Their Futurity; Organizing Systematically The Efforts Needed To Carry Out These Decisions; And Measuring The Results Of These Decisions Against The Expectations Through Organized, Systematic Feedback.

What Managers Decide To Stop Doing Is Often More Important Than What They Decide To Do.

Organizations Are No Longer Built On Force, But On Trust.

The New Always Looks So Puny-so Unpromising-next To The Reality Of The Massive, Ongoing Business.