Once The Facts Are Clear The Decisions

There Are Usually Half A Dozen Right Answers To What Needs To Be Done. Yet, Unless A Person Makes The Risky And Controversial Choice Of Only One, He Will Achieve Nothing.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

The Entrepreneur Always Searches For Change, Responds To It, And Exploits It As An Opportunity.

Decision Making Is The Specific Executive Task.

For New Technology To Replace Old, It Has To Have At Least Ten Times The Benefit.