"old" Is Definitely Not Cool In America.

Lavish Credit On Anyone And Everyone Who Helped You The Least Bit.

Dot The I's, Cross The T's, Answer The Phones Promptly, Send Out Errorless Invoices, And In General Never Forget That The Devil Is In The Details.

Forget All The Conventional 'rules' But One. There Is One Golden Rule: Stick To Topics You Deeply Care About And Don't Keep Your Passion Buttoned Inside Your Vest. An Audience's Biggest Turn-on Is The Speaker's Obvious Enthusiasm. If You Are Lukewarm About The Issue, Forget It!

Make An Extensive Table Of Project 'deliverables'. Label One Column 'as Requested'. Create Another Column Labeled 'could Be'. Make Each 'could Be' Wild And Woolly!

Community. A Friend Started A Real Estate Brokerage A Few Years Ago. By The Time She'd Added Her Second Employee, She Was A Pillar Of Her 35,000-person Community. No Rule Says That Only The Local Banker Or Car Dealer Can Organize The Program To Raise Supplemental Funds For The Public Library Or Send The High School Band On A Well-earned Special Trip. Participating In Community Affairs, With Time More Than Dollars, Is Good Business From Day One. It Gets Your Name Around, Adds To Your Distinctiveness, And, Best Of All, Makes You An Attractive Employer (which Is The Key To Sustained Success).