Now I Basically Just Read Spy Stories

Anyone Who Knows The Marketing World Knows That Ideas Come And Go, And People Latch Onto Things And Think Of Them As A Kind Of Solution.

Instead Of Thinking About Talent As Something That You Acquire, Talent Should Be Thought Of As Something That You Develop.

What Happens When Two People Talk? That Is Really The Basic Question Here, Because, That's The Basic Context In Which All Persuasion Takes Place.

I Don't Really Collect Books. I Tend To Lose Interest In Them The Minute I've Read Them, So Most Of The Books I've Read Are Left In Airplanes And Hotel Rooms.

Good Writing Does Not Succeed Or Fail On The Strength Of Its Ability To Persuade. It Succeeds Or Fails On The Strength Of Its Ability To Engage You, To Make You Think, To Give You A Glimpse Into Someone Else's Head.