Never Underestimate The Power Of A Good

Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.

Producing Major Change In An Organization Is Not Just About Signing Up One Charismatic Leader. You Need A Group - A Team - To Be Able To Drive The Change. One Person, Even A Terrific Charismatic Leader, Is Never Strong Enough To Make All This Happen.

In A Change Effort, Culture Comes Last, Not First.

Without Credible Communication, And A Lot Of It, The Hearts And Minds Of Others Are Never Captured.

In An Ever Changing World, You Never Learn It All, Even If You Keep Growing Into Your 90s.