More And More Companies Are Reaching Out

Integrate Purpose Into Your For-profit Business Model Through A Long Term Commitment To A Cause That Is Aligned With Your Core Values And Those Of Your Community.

Creating A Better World Requires Teamwork, Partnerships, And Collaboration, As We Need An Entire Army Of Companies To Work Together To Build A Better World Within The Next Few Decades. This Means Corporations Must Embrace The Benefits Of Cooperating With One Another.

The Most Potentially Transformative Impact Of Social Media Is Its Ability To Encourage Brands To Marry Profit And Purpose. The Reason Brands Participate Is That Such Outreach Earns Those Companies Social Currency Enabling Them To Start Or Participate In Conversations That Connect Them To Consumers In Meaningful Ways.

Like All Technology, Social Media Is Neutral But Is Best Put To Work In The Service Of Building A Better World.

When Something Works For You Or Another Brand, Ask Yourself, 'why?' Then Don't Copy It But Think About What You Can Do That's Unique To You And Better.