Let's Hope Brands Recognize That The True

Brands Must Have A Point Of View On That Purposeful Engagement, Whether It's Directed Towards The Environment, Poverty, Water As A Resource Or Causes Such As Breast Cancer Or Education. Merely Declaring Your Commitment To A Category Or Cause Will Not Be Enough The Distinguish Your Brand Sufficiently To See A Return On These Well-intended Efforts.

We Need To Develop And Disseminate An Entirely New Paradigm And Practice Of Collaboration That Supersedes The Traditional Silos That Have Divided Governments, Philanthropies And Private Enterprises For Decades And Replace It With Networks Of Partnerships Working Together To Create A Globally Prosperous Society.

Your Computer Needn't Be The First Thing Your See In The Morning And The Last Thing You See At Night.

Work With Your Competitors When The Interest Of The Community And Planet Are At Stake.

It Is A Truly Powerful Phenomenon When A Brand Makes A Stand For What It Believes In.