Mission Defines Strategy, And Strategy Defines Structure.

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

Look At Government Programs For The Past Fifty Years. Every Single One - Except Warfare - Achieved The Exact Opposite Of Its Announced Goal.

The Customer Rarely Buys What The Business Thinks It Sells Him.

Most Discussions Of Decision Making Assume That Only Senior Executives Make Decisions Or That Only Senior Executives' Decisions Matter. This Is A Dangerous Mistake.

Technology Is Not About Tools, It Deals With How Man Works.