Customers Pay Only For What Is Of

We Spend A Lot Of Time Teaching Leaders What To Do. We Don't Spend Enough Time Teaching Leaders What To Stop. Half The Leaders I Have Met Don't Need To Learn What To Do. They Need To Learn What To Stop

We Can Ill Afford To Have Activities Conducted As "non-profit," That Is, As Activities That Devour Capital Rather Than Form It, If They Can Be Organized As Activities That Form Capital, As Activities That Make A Profit.

Tomorrow Always Arrives. It Is Always Different. And Even The Mightiest Company Is In Trouble If It Has Not Worked On The Future. Being Surprised By What Happens Is A Risk That Even The Largest And Richest Company Cannot Afford, And Even The Smallest Business Need Not Run.

The Healthier A New Venture And The Faster It Grows, The More Financial Feeding It Requires.

No Financial Man Will Ever Understand Business Because Financial People Think A Company Makes Money. A Company Makes Shoes, And No Financial Man Understands That. They Think Money Is Real. Shoes Are Real.