Managers Are Agents Of Transformation, Converting The

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

Plans Are Worthless, But Planning Is Invaluable.

It’s Up To You To Carve Out Your Place, To Know When To Change Course, And To Keep Yourself Engaged And Productive During A Work Life That May Span Some 50 Years.

What We Are Good At Comes Easy, And We Believe That Unless It Comes Hard, It Can't Be Very Good.

A Business Is Not Defined By Its Name, Statutes, Or Articles Of Incorporation. It Is Defined By The Business Mission. Only A Clear Definition Of The Mission And Purpose Of The Organization Makes Possible Clear And Realistic Business Objectives.