Look For A Situation In Which Your

No Serious Sociologist Any Longer Believes That The Voice Of The People Expresses Any Divine Or Specially Wise And Lofty Idea. The Voice Of The People Expresses The Mind Of The People, And That Mind Is Made Up For It By The Group Leaders In Whom It Believes And By Those Persons Who Understand The Manipulation Of Public Opinion. It Is Composed Of Inherited Prejudices And Symbols And Clichés And Verbal Formulas Supplied To Them By The Leaders.

Look For A Situation In Which Your Work Will Give You As Much Happiness As Your Spare Time.

The Only Difference Between 'propaganda' And 'education,' Really, Is In The Point Of View. The Advocacy Of What We Believe In Is Education. The Advocacy Of What We Don't Believe In Is Propaganda.

We Govern What The Public Think About.

I Believe That Competition In The Future Will Not Be Only An Advertising Competition Between Individual Products Or Between Big Associations, But That It Will In Addition Be A Competition Of Propaganda.