Like All Technology, Social Media Is Neutral

When People Align Around Shared Political, Social, Economic Or Environmental Values, And Take Collective Action, Thinking And Behaviour That Compromises The Lives Of Millions Of People Around The World Can Truly Change.

When Something Works For You Or Another Brand, Ask Yourself, 'why?' Then Don't Copy It But Think About What You Can Do That's Unique To You And Better.

Corporations Often Partner With Government After Natural Disasters, As Many Companies Did In The Aftermath Of Hurricane Katrina In 2005. As A Rule, However, Long-term Civic/corporate Partnerships Are Still Rare .but This Need Not Remain The Status Quo, As Many Opportunities Are Available For Such Partnerships.

As We All Know, Lasting Relationships Can't Be Rushed.

Brands Must Become Architects Of Community.