Level 5 Leaders Are A Study In

For No Matter What We Achieve, If We Don't Spend The Vast Majority Of Our Time With People We Love And Respect, We Cannot Possibly Have A Great Life. But If We Spend The Vast Majority Of Our Time With People We Love And Respect - People We Really Enjoy Being On The Bus With And Who Will Never Disappoint Us - Then We Will Almost Certainly Have A Great Life, No Matter Where The Bus Goes. The People We Interviewed From The Good-to-great Companies Clearly Loved What They Did, Largely Because They Loved Who They Did It With.

You Must Maintain Unwavering Faith That You Can And Will Prevail In The End, Regardless Of The Difficulties, And At The Same Time, Have The Discipline To Confront The Most Brutal Facts Of Your Current Reality, Whatever They Might Be.

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable.

Good-to-great Companies Set Their Goals And Strategies Based On Understanding; Comparison Companies Set Their Goals And Strategies Based On Bravado.

True Leadership Has People Who Follow When They Have The Freedom Not To.