Leading Is A Skill, Not A Gift.

People Rarely Buy What They Need. They Buy What They Want.

Following The Well-lit Path, Offers Little In The Way Of Magic.

The Only Way To Consistently Grow In B2b Is To Be Better Than Very Good.

I Believe That Uncertainty Is Really My Spirit's Way Of Whispering, I'm In Flux. I Can't Decide For You. Something Is Off-balance Here.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.