Just As We Could Have Rode Into

A Question That Often Comes Up At Times Of Strategic Transformation Is, Should You Pursue A Highly Focused Approach, Betting Everything On One Strategic Goal, Or Should You Hedge? ... Mark Twain Hit It On The Head When He Said, Put All Of Your Eggs In One Basket And Watch That Basket.

You Have To Pretend You're 100 Percent Sure. You Have To Take Action; You Can't Hesitate Or Hedge Your Bets. Anything Less Will Condemn Your Efforts To Failure.

Assume Any Career Move You Make Won't Go Smoothly. They Won't. But Don't Look Back.

Pickups, S.u.v.'s, Vans And The Like Represent About 80 Million Vehicles, With Mileage Of Perhaps 13 To 16 Miles Per Gallon. Converting Those Should Be Our First Priority.

No Problem Is So Complicated That You Cannot Make It More Complicated.