I've Always Thought Of Myself As An 80 Percenter. I Like To Throw Myself Passionately Into A Sport Or Activity Until I Reach About An 80 Percent Proficiency Level. To Go Beyond That Requires An Obsession That Doesn't Appeal To Me. Once I Reach 80 Percent Level I Like To Go Off And Do Something Totally Different; That Probably Explains The Diversity Of The Patagonia Product Like - And Why Our Versatile, Multifaceted Clothes Are The Most Successful.

-Yvon Chouinard

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I've Always Thought Of Myself As An

Yvon Chouinard

I've Always Thought Of Myself As An 80 Percenter. I Like To Throw Myself Passionately Into A Sport Or Activity Until I Reach About An 80 Percent Proficiency Level. To Go Beyond That Requires An Obsession That Doesn't Appeal To Me. Once I Reach 80 Percent Level I Like To Go Off And Do Something Totally Different; That Probably Explains The Diversity Of The Patagonia Product Like - And Why Our Versatile, Multifaceted Clothes Are The Most Successful.

Topic

Sports

Successful

Clothes

We've Teamed Up With Some Japanese Companies To, Basically By 2010, Make All Our Clothing Out Of Recycled And Recyclable Fibers. And We're Going To Accept Ownership Of Our Products From Birth To Birth. So If You Buy A Jacket From Us, Or A Shirt ,or A Pair Of Pants, When You're Done With It, You Can Give It Back To Us And We'll Make More Shirts And Pants Out Of It.

Business

Giving

Pants