It's Very Easy For Trusted Companies To

A General “law Of Least Effort” Applies To Cognitive As Well As Physical Exertion. The Law Asserts That If There Are Several Ways Of Achieving The Same Goal, People Will Eventually Gravitate To The Least Demanding Course Of Action. In The Economy Of Action, Effort Is A Cost, And The Acquisition Of Skill Is Driven By The Balance Of Benefits And Costs. Laziness Is Built Deep Into Our Nature.

If Individuals Are Rational, There Is No Need To Protect Them Against Their Own Choices.

The Concept Of Loss Aversion Is Certainly The Most Significant Contribution Of Psychology To Behavioral Economics.

Intuitive Diagnosis Is Reliable When People Have A Lot Of Relevant Feedback. But People Are Very Often Willing To Make Intuitive Diagnoses Even When They're Very Likely To Be Wrong.

It Was Always Assumed I Would Be A Professor. I Grew Up Thinking It.