It's Not What You Tell Your Players

If You Want To Be A Champion, You've Got To Feel Like One, You've Got To Act Like One, You've Got To Look Like One.

Basketball Is Like War In That Offensive Weapons Are Developed First, And It Always Takes A While For The Defense To Catch Up.

I Never Took A Position We Were Going To Be A Good Ball Club. I Took The Position We Were Going To Be A Winning Ball Club.

Take Pride In What You Do. The Kind Of Pride I'm Talking About Is Not The Arrogant Puffed-up Kind; It's Just The Whole Idea Of Caring - Fiercely Caring

The Boston Celtics Are Not A Basketball Team, They Are A Way Of Life.