It's Not Enough To Do Your Best;

Judging People Does Not Help Them.

The Principles And Methods For Improvement Are The Same For Service As For Manufacturing. The Actual Application Differs, Of Course, From One Product To Another, And From One Type Of Service To Another.

The Most Important Measures Are Both Unknown And Unknowable.

It's Not Enough To Do Your Best; You Must Know What To Do & Then Do Your Best.

There Is No Economy In Having One Operation Produce A Part And Another Separate The Good Ones From The Bad Ones.