It's Not Creative Unless It Sells.

Never Write An Advertisement Which You Wouldn't Want Your Own Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine. Do As You Would Be Done By.

Never Use Jargon Words Like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They Are Hallmarks Of A Pretentious Ass.

Any Damn Fool Can Put On A Deal, But It Takes Genius, Faith And Perseverance To Create A Brand.

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.

Advertising Is The Place Where The Selfish Interests Of The Manufacturer Coincide With The Interests Of Society.