It's Easier To Love A Brand When

We Happily Give Up Our Freedom And Our Income In Exchange For Having Someone Else Take Responsibility For Telling Us What To Do Next.

If You Make A Difference, People Will Gravitate To You. They Want To Engage, To Interact And To Get You More Involved.

For At No Time Are Any Events Predestined. There Should Be No Such Word In Your Vocabulary, For With Every Moment You Change, And Every Heartbeat Is An Action, And Every Action Changes Every Other Action.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

Marketing Is About Spreading Ideas, And Spreading Ideas Is The Single Most Important Output Of Our Civilization.