It Is Always The Start That Requires

It Is The Service We Are Not Obliged To Give That People Value Most.

A Merchant Who Approaches Business With The Idea Of Serving The Public Well Has Nothing To Fear From The Competition.

Change Is Vital, Improvement The Logical Form Of Change.

In Setting Up A Business Under The Name And Meaning Of The Golden Rule, I Was Publicly Binding Myself, In My Business Relations, To A Principle Which Had Been A Real And Intimate Part Of My Family Upbringing. Our Idea Was To Make Money And Build Business Through Serving The Community With Fair Dealing And Honest Value.

Success Will Always Be Measured By The Extent To Which We Serve The Buying Public.