The Public Is Not Greatly Interested In

In Setting Up A Business Under The Name And Meaning Of The Golden Rule, I Was Publicly Binding Myself, In My Business Relations, To A Principle Which Had Been A Real And Intimate Part Of My Family Upbringing. Our Idea Was To Make Money And Build Business Through Serving The Community With Fair Dealing And Honest Value.

I Was Long Brought Up To Think That It Was Nothing Short Of A Crime To Miss A Sale.

Salesmanship, Too, Is An Art; The Perfection Of Its Technique Requires Study And Practice.

The Public Is Not Greatly Interested In Saving A Little Money On A Purchase At The Expense Of Service.

No Business Can Succeed In Any Great Degree Without Being Properly Organized.