Innovation Requires Articulation.

For Steve, Less Is Always More, Simpler Is Always Better. Therefore, If You Can Build A Glass Box With Fewer Elements, It’s Better, It’s Simpler, And It’s At The Forefront Of Technology. That’s Where Steve Likes To Be, In Both His Products And His Stores.

I Have My Own Theory About Why Decline Happens At Companies Like Ibm Or Microsoft. The Company Does A Great Job, Innovates And Becomes A Monopoly Or Close To It In Some Field, And Then The Quality Of The Product Becomes Less Important. The Company Starts Valuing The Great Salesmen, Because They’re The Ones Who Can Move The Needle On Revenues, Not The Product Engineers And Designers. So The Salespeople End Up Running The Company.

I Think Leonardo Da Vinci Teaches Us The Value Of Both Being Focused On Things That Fascinate Us But Also, At Times, Being Distracted And Deciding To Pursue Some Shiny New Idea That You Happen To Stumble Upon. Balancing Intense Focus With Being Interested In A Whole Lot Of Different Things Is Something That We Have To Do In The Internet Age.

For Some People, Miracles Serve As Evidence Of God's Existence.

Physics Should Represent A Reality In Time And Space, Free From Spooky Action At A Distance.