People Who Know What They’re Talking About

So That’s Our Approach. Very Simple, And We’re Really Shooting For Museum Of Modern Art Quality. The Way We’re Running The Company, The Product Design, The Advertising, It All Comes Down To This: Let’s Make It Simple. Really Simple.” Apple’s Design Mantra Would Remain The One Featured On Its First Brochure: “simplicity Is The Ultimate Sophistication.

For Steve, Less Is Always More, Simpler Is Always Better. Therefore, If You Can Build A Glass Box With Fewer Elements, It’s Better, It’s Simpler, And It’s At The Forefront Of Technology. That’s Where Steve Likes To Be, In Both His Products And His Stores.

Jobs Insisted That Apple Focus On Just Two Or Three Priorities At A Time. “there Is No One Better At Turning Off The Noise That Is Going On Around Him,” Cook Said. “that Allows Him To Focus On A Few Things And Say No To Many Things. Few People Are Really Good At That.

You And I Love Understanding American Revolution, But Let's Also Understand The Digital Revolution, Because That Makes Us More Comfortable With Our Technology.

Leonardo Da Vinci Had Such A Playful Curiosity. If You Read His Notebooks, You'll See He's Curious About What The Tongue Of A Woodpecker Looks Like, But Also Why The Sky Is Blue, Or How An Emotion Forms On Somebody's Lips. He Understood The Beauty Of Everything. I've Admired Leonardo My Whole Life, Both As A Kid Who Loved Engineering - He Was One Of The Coolest Engineers In History - And Then As A College Student, When I Travelled To See His Notebooks And Paintings.