Important Decisions Are Risky. They Should Be

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.

The Fundamental Reality For Every Worker, From Sweeper To Executive Vice-president, Is The Eight Hours Or So That He Spends On The Job. In Our Society Of Organizations, It Is The Job Through Which The Great Majority Has Access To Achievement, To Fulfillment, And To Community.

Plans Are Only Good Intentions Unless They Immediately Degenerate Into Hard Work.

Production Is Not The Application Of Tools To Materials, But Logic To Work.

No Organization Can Depend On Genius; The Supply Is Always Scarce And Unreliable. It Is The Test Of An Organization To Make Ordinary People Perform Better Than They Seem Capable Of, To Bring Out Whatever Strength There Is In Its Members, And To Use Each Person's Strength To Help All The Other Members Perform.