If Something Fails Despite Being Carefully Planned,

We Can't Make People Better By Trying To Eliminate Their Weaknesses, But We Can Help Then Perform Better By Building On Their Strengths.

The Customer Rarely Buys What The Business Thinks It Sells Him.

The Single Most Important Thing To Remember About Any Enterprise Is That There Are No Results Inside Its Walls. The Result Of A Business Is A Satisfied Customer.

People In Any Organization, Including Bureaucrats And Politicians, Are Always Attached To The Obsolete; The Obsolescent; The Things That Should Have Worked But Didn't; The Things That Once Were Productive And No Longer Are.

You Can Either Take Action, Or You Can Hang Back And Hope For A Miracle. Miracles Are Great, But They Are So Unpredictable.