Implementers Aren't Considered Bozos Anymore

Great Marketing Cannot Sell A Pedestrian Product Very Well.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.

If We Hadn't Put A Man On The Moon, There Wouldn't Be A Silicon Valley Today