I'm Not A Psychopath-i'm Wearing A Tie!

The Best Time To Start Promoting Your Book Is Three Years Before It Comes Out. Three Years To Build A Reputation, Build A Permission Asset, Build A Blog, Build A Following, Build Credibility And Build The Connections You'll Need Later.

You Don't Need A New Plan For Next Year. You Need A Commitment.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.

Many People Are Starting To Realize That They Work A Lot And That Working On Stuff They Believe In (and Making Things Happen) Is Much More Satisfying Then Just Getting A Paycheck And Waiting To Get Fired (or Die).

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.