I'm As Proud Of What We Don't

Do You Want To Sell Sugar Water All Your Life, Or Do You Want To Come With Me And Change The World?

Sometimes Life Hits You In The Head With A Brick. Don't Lose Faith.

The Thing That Drives Me And My Colleagues At Both Apple And Pixar Is That You See Something Very Compelling To You, And You Don't Quite Know How To Get To It, But You Know, Sometimes Intuitively, It's Within Your Grasp. And It's Worth Putting In Years Of Your Life To Make It Come Into Existence.

Design Is Not Just What It Looks Like And Feels Like. Design Is How It Works.

I Know You Have 1000 Great Ideas For Things That Itunes Could Do. And We Have 1000 More. But Innovation Is Not About Saying "yes" To Everything. It's About Saying "no" To All But The Most Crucial Features.