I'm As Proud Of What We Don't

We Don't Have A Good Language To Talk About This Kind Of Thing. In Most People's Vocabularies, Design Means Veneer... But To Me, Nothing Could Be Further From The Meaning Of Design. Design Is The Fundamental Soul Of A Man-made Creation.

Somewhere Between The Janitor And The Ceo, Reasons Stop Mattering.

Apple Stores Are Intended Not Just To Move Boxes, But To Enrich Lives.

I Would Rather Gamble On Our Vision Than Make A 'me, Too' Product.

The Reason That Apple Is Able To Create Products Like Ipad Is Because We Always Try To Be At The Intersection Of Technology And Liberal Arts, To Be Able To Get The Best Of Both.