Great Art Stretches The Taste, It Doesn't

Focus Is About Saying, No. And The Result Of That Focus Is Going To Be Some Really Great Products Where The Total Is Much Greater Than The Sum Of The Parts.

Apple's Market Share Is Bigger Than Bmw's Or Mercedes's Or Porsche's In The Automotive Market. What's Wrong With Being Bmw Or Mercedes?

It Isn't The Consumers' Job To Know What They Want.

Focus And Simplicity...once You Get There, You Can Move Mountains.

Breakthrough Is How To Distinguish A Leader And Who Followed