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Nike Doesn't Want To Make Products For Everyone - They Want To Make Products For Champions.

Make It About Them, Not About You.

Wal-mart's Size And Scale Is So Vast They Literally Have The Ability To Change The Face Of The Entire Country. If Wal-mart Were To Make A Decision Tomorrow To Refuse To Sell A Single Product Made With Partially Hydrogenated Oils, For Example, We'd Probably See Rates From Heart Disease Decline A Few Years Later. That's How Powerful Wal-mart Is.

A Movement Only Exists When People Are Inspired To Move, To Do Something, To Make The Cause Their Own.

Systems And Processes Are Essential To Keep The Crusade Going, But They Should Not Replace The Crusade.