If You Want To Know What You

The Paradox Is That By The Time You Get To Be Senior, The Decisions That Matter The Most Are The Ones That Would Be Best Made Made By People Who Are Junior.

Advertising Is Just A Symptom, A Tactic. Marketing Is About Far More Than That.

It's Unlikely That You'll Create Something Scarce Without Doing Something Risky To Get There.

The People Who Successfully Start Independent Businesses (franchises, I Think Are A Different Thing) Do It Because We Have No Real Choice In The Matter. The Voice In Our Heads Won't Shut Up Until We Discover If We're Right, If We Can Do It, If We Can Make Something Happen. This Is An Art, Our Art, And To Leave It Bottled Up Is A Crime.

The Real Problem When Working With A Consultant, A Therapist Or A Coach Isn’t That We Don’t Know What To Do. The Real Problem Is That We Don’t Want To Change Our Mind.