Extraordinary Benefits Accrue To The Tiny Minority

What Could You Measure? What Would That Cost? How Fast Could You Get The Results? If You Can Afford It, Try It. If You Measure It, It Will Improve.

Ideas That Spread Win. Ideas Don't Have To Be Selfish To Win, In Fact, It Turns Out That The More Generous The Interactions An Idea Produces, The More Likely It Is To Spread.

When You Delight The Weird, The Overlooked And The Outliers, They Are Significantly More Likely To Talk About You And Recommend You.

It Is Not Virtuous In Any Way To Put Yourself Down, Or To Punish Yourself, Because You Do Not Feel You Have Lived Up To Your Best Behavior At Any Given Time.

You Can Spend Your Time On Stage Pleasing The Heckler In The Back, Or You Can Devote It To The Audience That Came To Hear You Perform.