If You Want To Gather Honey, Don't

Do You Know Someone You Would Like To Change And Regulate And Improve? Good! That Is Fine. I Am All In Favor Of It, But Why Not Begin On Yourself? From A Purely Selfish Standpoint, That Is A Lot More Profitable Than Trying To Improve Others - Yes, And A Lot Less Dangerous.

Thousands Of Salespeople Are Pounding The Pavements Today, Tired, Discouraged And Underpaid. Why? Because They Are Always Thinking Only Of What They Want. They Don't Realize That Neither You Nor I Want To Buy Anything. If We Did, We Would Go Out And Buy It. But Both Of Us Are Eternally Interested In Solving Our Problems. And If Salespeople Can Show Us How Their Services Or Merchandise Will Help Us Solve Our Problems, They Won't Need To Sell Us. We'll Buy. And Customers Like To Feel That They Are Buying - Not Being Sold.

The Ideas I Stand For Are Not Mine. I Borrowed Them From Socrates. I Swiped Them From Chesterfield. I Stole Them From Jesus. And I Put Them In A Book.

Applause Is A Receipt, Not A Bill.

We Are Gods In The Chrysalis.