Only The Prepared Speaker Deserves To Be

Thousands Of Salespeople Are Pounding The Pavements Today, Tired, Discouraged And Underpaid. Why? Because They Are Always Thinking Only Of What They Want. They Don't Realize That Neither You Nor I Want To Buy Anything. If We Did, We Would Go Out And Buy It. But Both Of Us Are Eternally Interested In Solving Our Problems. And If Salespeople Can Show Us How Their Services Or Merchandise Will Help Us Solve Our Problems, They Won't Need To Sell Us. We'll Buy. And Customers Like To Feel That They Are Buying - Not Being Sold.

Look Your Audience Straight In The Eyes, And Begin To Talk As If Every One Of Them Owed You Money.

The Royal Road To A Man's Heart Is To Talk To Him About The Things He Treasures Most.

We Talk A Lot About The Importance Of Physical Exercise To Wake Us Up Out Of The Half Sleep In Which So Many Of Us Walk Around. But We Need, Even More, Some Spiritual And Mental Exercises Every Morning To Stir Us Into Action. Give Yourself A Pep Talk Every Day.

Praise The Slightest Improvement And Praise Every Improvement. Be Hearty In Your Approbation And Lavish In Your Praise.