If You Take Away Religion, You Can't

Steve Jobs And Apple Taught Us That Profit Is Not The Ultimate Goal, But Rather A Consequence Of Something Greater.

Often They [writers On The Study Of Management] Have A Point Of View Based Upon Intuition And Experience. They Then Offer A Cadence Of Two-paragraph Examples Carefully Selected To "prove" Their Theory, And Then They Write "one Size Fits All" Books. The Message Is, "if You'd Do What These Companies Did, You'd Be Successful Too."

You Can Talk All You Want About Having A Clear Purpose And Strategy For Your Life, But Ultimately This Means Nothing If You Are Not Investing The Resources You Have In A Way That Is Consistent With Your Strategy. In The End, A Strategy Is Nothing But Good Intentions Unless It's Effectively Implemented.

We Are All Trained To Be Data Driven People, But No Hard Data Exist About The Future. Therefore, The Only Way To Look Into The Future With Any Degree Of Accuracy Is To Use Theory, Statements Of What Causes What And Why. If Executives Have The Right Theories In Their Heads, They Can Very Quickly Interpret Market Developments. They Can Identify What Matters And Why, And Act Accordingly. So We Suggest Decision-makers Should Start By Gaining A Deep Understanding Of The Relevant Collection Of Theories, And Then Be Alert For Signals That Indicate Certain Types Of Developments.

In Most Instances, Biotechnology, Though A Radically Different Approach, Is A Sustaining Technology: It's A Dramatically Improved Way Of Targeting Problems That We Hadn't Been Able To Solve With The Conventional Approach Of Mainstream Pharmaceutical Companies.