If You Really Think About It, When

I Can't Say The Advertising Model Is Obsolete Yet But It Doesn't Make A Lot Of Sense In The Long Range.

Advertising Ought To Work By Telling You What It Is You Want To Tell, You Should Understand What You Want Us To Do, What You Want Us To Think, Where You Want Us To Shop.

Eighty Percent Of What Everyone's Talking About Never Happens. I Don't Mean In Terms Of Product Development That's Happening Right Now, I'm Talking About The Far-flung Visions Of The Future.

It's Hard To Build A Brand, Competitively, And Tell People What You Do As Well.

Sometimes The Most Important Job Advertising Can Do, Is To Clarify The Obvious.