If You Don't Have Answers To Your

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation.

But You Can't Muscle Through A Five-hour Run That Way; You Have To Relax Into It Like Easing Your Body Into A Hot Bath, Until It No Longer Resists The Shock And Begins To Enjoy It.

Sometimes,' She Said, 'it Takes A Woman To Bring Out The Best In A Man.

The Tarahumara Would Party Like This All Night, Then Rouse Themselves The Next Morning To Face Off In A Running Race That Could Last Not Two Miles, Not Two Hours, But Two Full Days. According To The Mexican Historian Francisco Almada, A Tarahumara Champion Once Ran 435 Miles, The Equivalent Of Setting Out For A Jog In New York City And Not Stopping Till You Were Closing In On Detroit.