If You Can’t Be Brilliant, At Least

The Manufacturer Who Finds Himself Up The Creek Is The Short-sighted Opportunist Who Siphons Off All His Advertising Dollars For Short-term Promotions.

I Have A Theory That The Best Ads Come From Personal Experience. Some Of The Good Ones I Have Done Have Really Come Out Of The Real Experience Of My Life, And Somehow This Has Come Over As True And Valid And Persuasive.

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad