If You Can’t Be Brilliant, At Least

Any Damn Fool Can Put On A Deal, But It Takes Genius, Faith And Perseverance To Create A Brand.

I Once Used The Word Obsolete In A Headline, Only To Discover That 43 Per Cent Of Housewives Had No Idea What It Meant. In Another Headline, I Used The Word Ineffable, Only To Discover That I Didn't Know What It Meant Myself.

Compete With The Immortals

Advertising Is Only Evil When It Advertises Evil Things.

What Really Decides Consumers To Buy Or Not To Buy Is The Content Of Your Advertising, Not Its Form.