If You Can Run Six Miles On

Every Morning In Africa, A Gazelle Wakes Up, It Knows It Must Outrun The Fastest Lion Or It Will Be Killed. Every Morning In Africa, A Lion Wakes Up. It Knows It Must Run Faster Than The Slowest Gazelle, Or It Will Starve. It Doesn't Matter Whether You're The Lion Or A Gazelle-when The Sun Comes Up, You'd Better Be Running.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

But Yeah, Ann [trason] Insisted, Running Was Romantic; And No, Of Course Her Friends Didn't Get It Because They'd Never Broken Through. For Them, Running Was A Miserable Two Miles Motivated Solely By Size 6 Jeans: Get On The Scale, Get Depressed, Get Your Headphones On, And Get It Over With. But You Can't Muscle Through A Five-hour Run That Way; You Have To Relax Into It, Like Easing Your Body Into A Hot Bath, Until It No Longer Resists The Shock And Begins To Enjoy It.

There's Something So Universal About That Sensation, The Way Running Unites Our Two Most Primal Impulses: Fear And Pleasure. We Run When We're Scared, We Run When We're Ecstatic, We Run Away From Our Problems And Run Around For A Good Time.

We Were Born To Run; We Were Born Because We Run.