If We Stopped Wasting People's Time, What

Start-ups Make So Many Mistakes That The Challenge To Identify The Root Cause Of A Failure Is Tough. But Believing In Your Own Plan Is Probably The Worst.

If Your Goal Is To Make Money, Becoming An Entrepreneur Is A Sucker's Bet. Sure, Some Entrepreneurs Make A Lot Of Money, But If You Calculate The Amount Of Stress-inducing Work And Time It Takes And Multiply That By The Low Likelihood Of Success And Eventual Payoff, It Is Not A Great Way To Get Rich.

Nowadays People Talk About Paypal's Founders As Prescient Geniuses Who Would Inevitably Change The World. It Was, However, Not So Obvious That Paypal Would Taste Its First Major Success By Helping People Sell Beanie Babies On Ebay. But They Had A Vision, A Hope, And The Perseverance To Try Multiple Iterations Until They Got It Right.

A Pivot Is A Change In Strategy Without A Change In Vision.

Sustainable Growth Is Characterized By One Simple Rule: New Customers Come From The Actions Of Past Customers.